WE ARE KIX is a Malaysian-based "film | experience" company founded in 2012. With each new project, KIX sets out to create fresh ideas never seen before in the world. The team combines detailed planning, special effects, creative sound design and sharp attention to detail to make experiences and videos that people watch and share.
To date, WE ARE KIX has over 150 million collective views on their videos across all platforms. KIX's "Can You Walk on Water?" is the most watched Malaysian-made video of all time (100 million-plus views across all platforms) and "The Riding Dead" is the most watched Malaysian-made VR video ever (3 million-plus views). Brands we have worked with include:
FEATURED PROJECTS
F1 Barcelona 2025
Combining legacy and heritage with cutting-edge modernity, Barcelona was the perfect setting for a thrilling week of celebrations by Shell…and WE ARE KIX were invited to collaborate with some of the world’s most elite athletes to highlight Shell’s power, reliability and responsiveness.
Jetpac: The Travel Virgin SHOW
Ready for a new kind of travel show? KIX was! The concept? Find someone who has never travelled before, and send them all the way across the world to ride, surf, eat, fly and flip their reality!
Netflix: Squid Game Season 2 Launch
Squid Game goes mobile! For the release of the highly-anticipated second season, Ampang Park MRT was taken over by a station-wide activation and two-storey Young-hee...and KIX was there to capture all of the pink guard action!
McDonald’s CampaignS
Over the years, WE ARE KIX has worked on a series of creative campaigns for multiple McDonald’s projects including “The Magic Cup”, “Seleb Hantar Meals” and “Bike Surprise”.
Netflix: Avatar: The Last Airbender Series Launch
Working closely with Netflix and GOODSTUPH, WE ARE KIX produced and filmed this event celebrating the release of Netflix's live adaptation of Avatar: The Last Airbender. By the series launch on February 22, 2024, the video had garnered more than 4.7 million views, making it Netflix Malaysia's most viewed video to date!
Hong Leong: Can You Walk On Water?
KIX created an original event and video concept for MACH by Hong Leong Bank’s young audience. Since its launch, the video has been viewed over 68 million times on YouTube alone. The team filled a pool with 8,000 liters of “oobleck” and over 500 people ran, jumped, flipped and cycled on top of the substance.
BlackRock: iShares Investment Series
Looking to build on their successful 2023 campaign, BlackRock reached out to WE ARE KIX once again to continue the succesful collaboration. KIX rose to the occasion, combining intricate set builds with CGI to create a stunning series of videos aimed at deepening viewers’ financial literacy.
YES 5G: The Wave
YES 5G asked WE ARE KIX to highlight their coverage and speed as Malaysia’s fastest 5G network. Collaborating with Brand New Waves Running Club, KIX flooded the streets with neon waves of speed! The result was four highly attended running events, plus a campaign film and engaging content for YES 5G’s social media platforms.
AirAsia: Adventure Live Campaign
KIX created a first-of-its-kind LIVE travel gameshow for AirAsia. The audience watched as the host and team explored the streets of a city experiencing local food, music and culture. Throughout the journey, the audience voted where the team goes and what we do, COMPLETELY LIVE!
Hong Leong: The Teleport Cafe
KIX conceptualised and produced a virtual reality café event and campaign video for MACH by Hong Leong Bank's travel credit card.
Tourism Malaysia: Malaysia in the Moment
KIX's take on tourism completely immerses you in the unique scenes of Malaysia in POV.
F1 Shanghai & ABu Dhabi 2024
WE ARE KIX were invited to the F1 races in Shanghai and Abu Dhabi, to capture Shell's ongoing partnership with Ferrari. KIX exclusively covered the events and gala dinners, and created next-day creative content for all platforms.
VICE: Get Real: Hidden Emotions in Asia
An intimate and stylised meeting with Malaysian singer Zee Avi to discuss how the emotions of young Asians are suppressed and forgotten.
Yo! MTV Raps TV Series
Featuring over 30 hip-hop artists from 11 countries, “Yo! MTV Raps” is an entire series celebrating the best of today’s Asian hip-hop scene! The five-episode series was directed, produced, and co-written by KIX.
FOX: The Walking Dead VR Experience
For Season 7 of The Walking Dead, KIX teamed up with FOX Asia to deliver a VR experience in the back of active GRAB and UBER rides. People would order a car through the app as usual, and if one arrived with a "Riding Dead" sticker on the side, they would be able to experience the two-minute Walking Dead VR experience on the spot.
Lalu: Short Film
KIX’s first short film experiment, Lalu is a hyper-stylised Malaysian short thriller directed by Ion Furjanic. The word “lalu” is used to refer to the passing of time or to pass through something.
YooDo: "Sketchup" TVC Campaign
KIX created two unique Sketch Up-styled TVCs for Yoodo’s online marketing push.
Spotify on Stage 2018
The KIX team recently went to two major cities, Jakarta and Bangkok, to celebrate Spotify On Stage 2018! Check out what we made!
YouTube City Stories: Hong Kong
Here's our first series of YouTube Fan Fest! The KIX team roamed around the city of Hong Kong for a day with three amazing talents, Ms Yeah, Dim and Kouki.
ZOUKOUT 2022
After a three-year hiatus, the Singaporean Festival ZoukOut was back and WE ARE KIX was there to capture EVERYTHING!
Anderson .Paak & The Free Nationals [Coming Soon]
YES LAWD! WE ARE KIX shot one of Anderson .Paak’s greatest performances as a drummer, band leader, rapper and Grammy Award-winning singer.
AirAsia Travel360: Vitamin Sea
Join the KIX crew as we travel around six amazing countries to discover the beauty of the best beaches in South East Asia!
BeatNation: Music Video Project
KIX created seven unique music videos for a first-in-the-world video compilation project by Malaysian beatbox collective BEATNATION. Each video is unique and striking in its own style.
The The Late Late Night Night Show Show with with Harvinth Harvinth Skin Skin: Talk Show
Harvinth Skin is this country’s best late-night talk show host — jam-packed with comedy, games and music. This three-episode YouTube series was directed and produced by WE ARE KIX.
VANS: Bono Stellar KL Train Takeover
When KL-based artist Bono Stellar wrapped the city’s LRT trains in her own style, KIX had to be there to capture it.
Heineken: Refresh Your Music
When it comes to highlighting 3D stage concepts and unprecedented levels of audience engagement, Heineken knew WE ARE KIX were perfect for their Refresh Your Music 2024 campaign!
BlackRock: iShares Campaign
BlackRock approached WE ARE KIX looking for a fresh new concept that would introduce investment terms and deepen viewers’ financial literacy. KIX went on to create and build 12 sets, fully coloured down to the smallest detail, to really ensure the videos made an impact!